Leading researchers, accomplished entrepreneurs, experienced executives, and policy-makers pioneering a new paradigm for food system health, safety and security.

Michael is an entrepreneur and software/data engineer with over 15 and 10 years of experience, respectively. He is a two-time startup founder, and two-time first technical hire - one IPO, and one acquisitions.

Michael Borg


Jeremy is an accomplished scientist, speaker, and entrepreneur. He has founded several companies in the health, cultivation, and technology space, serving in various senior executive roles.

Jeremy Friedberg


David is an experienced entrepreneur with close to 15 years of business development experience, pioneering in markets where the introduction of new technology meets government policy.

David Singer

Business Development

Horticultural Scientist with >20 years of experience working in Controlled Environment Plant Production Systems. M.Sc. & Fellowship from the University of Guelph’s Controlled Environment Systems Research Facility.

Jeff Huber

Plant Science

Kyle has spent the last 15 years exploring the art, philosophy, and future of storytelling through new media. He has produced for the likes of eOne Entertainment, Warner Group, HGTV, Bell Media, and more.

Kyle Fowler

Marketing & Communications

Jeff is a full professor and the Director of Canadian Research Institute for Food Safety (CRIFS) at the University of Guelph. He was formerly the Directory of Microbial Food Safety at Health Canada.

Dr. Jeff Farber

Senior Advisor

Cam is a public policy expert and strategist with >10 years experience bridging the gap between business and politics. Former VP of Economic Policy and Innovation at the Business Council of Canada.

Cam Vidler

Senior Advisor

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